The only thing better than hitting the beach is lookingand feeling good doing it. With the SUNFLOW x SoulCycle weekend pop-up, you’ll be doing exactly that. The two powerhouses have pooled together their passions to provide customers and riders a weekend full of rides, along with luxurious summer accessories to throw in their beach bag. “We are so excited to introduce SUNFLOW to SoulCycle’s passionate community,” says Leslie Hsu, co-founder and chief creative officer of SUNFLOW. “SUNFLOW was created to make your beach day, or any day outside, even better. It helps you make the most of your valuable downtime and enhances your work and life balance... just like a rigorous ride at SoulCycle.” Taking place outside of The Barn in Bridgehampton, the pop-up on July 10 and 11 will feature 45-minute classes throughout the day from 7am until 6pm.

SUNFLOW’s seaside game is stronger than ever this summer with the signature transportable beach chair and its chic and innovative attachments and accessories. This seat, available in 22 color and pattern options, is carefully crafted to facilitate the beach-going experience with a comfortable, personalized touch. With its smart design and effortless style, a beach day wouldn’t be complete without this must-have accessory. As a part of the pop-up collaboration, SUNFLOW is offering some sweet deals exclusively for SUNFLOW x SoulCycle pop-up riders. After 45 minutes of tapping back, riders will receive a SUNFLOW X SoulCycle cooling towel during their first ride of the weekend. They will also receive an additional gift of a SUNFLOW insulated water bottle with the purchase of the SUNFLOW Beach Bundle.

“As more and more of our riders return to The Barn - some for the first time since 2019 - it was really important to us to match that excitement with a fresh and new experience," says Julia Horn, SoulCycle senior director of retail/ GMM. “SUNFLOW is among a curated lineup of emerging brands we love that we are featuring in SoulCycle Collective at The Barn. We’re excited for our riders to be able to discover something new every weekend all summer long, all in one place.” With registration available online, all you have to do is grab a friend and get ready to ride it out. 264 Butter Lane, Bridgehampton, soulcycle.com; getsunflow.com

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